Description:

The article examines the rapid growth of e-commerce within the context of Azerbaijan's ongoing digital transformation. It explores the influence of global digitalization, driven by advancements in internet technologies, mobile devices, and artificial intelligence, on the economic and social landscape of Azerbaijan. The research emphasizes how important legal frameworks have played a crucial role in enabling the growth of e-commerce in the country. Through an analysis of current developments, including the COVID-19 pandemic's effects on consumer behavior, the article provides a comprehensive overview of the existing and probable future states of e-commerce in Azerbaijan. The results highlight how crucial it is to keep funding ICT infrastructure and fostering international cooperation in order to sustain and enhance the growth of Azerbaijan's digital economy.