Açıqlama:

As a result of digital transformation business practices have been changed completely. Today, in digital environment, more specifically in digital platforms consumers can easily find what entrepreneurs offer and which offer meets their needs. However, the shift of the business practices from conventional means to digital environments brings new legal issues and risks. Although the digital environment offers more comfortable and easier way for entrepreneurs to perform their business activities, due to lack of the control and gaps in the legislation, it is more vulnerable for anticompetitive or unfair business practices. The existing legislation is designed to regulate conventional business practices. The new problems cannot be addressed by the current legislation. Therefore, the necessity of adopting new rules regulating the business activities in the social platforms is undeniable.