Açıqlama:

Nowadays digital content markets have almost equal role as other fields of consumer markets in our society. According to this important role there is need for researching about consumer protection mechanism, particularly in the digital marketing. Constant developments in the area of digital technology are fundamentally changing the way consumers interact and shop online. With the digitization of entertainment and information and the tools for its production, the distribution of digital content has increasingly shifted from the physical to online domain. More recently mobile business has begun to conquer the consumer market, assisted by expanding transmission capac- ities of mobile networks as well as the escalating functionality of mobile “phones”. Digital content is offered via a plethora of different business models, and an end to the innovation and development in this sector is not yet in sight.